Social Media Campaigning Observations to Date: Where is everyone?

[davidgillon]

 Okay, obviously this is just my social media, and this is only day 4, so possibly not generally typical, but so far:

Youtube: 1 Labour national video ad, 4 Labour Rochester and Strood videos in two different variants (just a pity I'm not actually in Rochester and Strood, though close enough Youtube can't tell the difference). Others, crickets.

FB: One Labour national video every time I refresh my home page. Others, tumbleweed.

It's entirely possible Google and Meta's algorithms recognise I'm somewhat to the left of centre, but shouldn't that be driving non-Labour ads to me?

Has everyone else given up?

Bear in mind the Tories quietly doubled campaign spending limits last year, presumably in anticipation of being able to outspend Labour.

Comments

[davidgillon]

The FB national Labour ad has now been replaced by one for Gravesham, still not my constituency, but only about 8 miles along the coast.

[nanila]

I live in a deeply conservative area and I haven't seen a single Tory poster, sign or billboard. Usually there are loads.

[lokifan]

Maybe it's because the election was a surprise? I remember in April 2020 there were still ads for cancelled events all over my social media so I think the lead time can be relatively long, though I'd have thought they'd be ready to go.